Erica Iodice is a prêt-a-porter fashion brand pervaded by a youthful and bold spirit, at the same time elegant and full of details. Young age and such determination are not by chance two of the qualities of the brand’s designer, Erica Iodice, who at just 23 years decided to design her first collection to realize her dream: doing what she loves most… fashion! Erica calls on strong independent women, who want to fully express their femininity and sensuality: passionate and brave women.
Young and aspiring, Erica Iodice is a designer who has made her dream into a real entrepreneurial reality: designing clothes for women with a passionate and elegant personality.
Growing up among clothes, bags and accessories of her mother’s little boutique where she worked from time to time, Erica decides to take the path to turn this passion into a business.
In 2012 she enrolled at the prestigious Burgo Fashion Institute in Milan attending Fashion Design and Model tailoring. During her apprenticeship Erica trained as a costumier at catwalks and showrooms in the Milan Fashion Week. These experiences made her discover the world of high fashion and everything that happens behind the scenes. The fashion world needs to work seamlessly with perfect sync, just like the parts of a clock. And it is this perfection that Erica realizes she wants to achieve.
Her career as Fashion Stylist starts in January 2015. Aged just 23, having not yet finished her studies, she already designed her first FW 2016/2017 collection: Naïve by Erica Iodice, a line of ready-to-wear clothes, attractive and elegant at the same time. But it was in June 2016 that the dream really came true: she founded ERICA IODICE Milan, a brand whose ambition is push the limit of ready-to-wear to reach the Haute Couture.
The new SS 2017 collection fully reflects this aspiration. The models are characterized by their extremely sophisticated allure, with fabrics of the finest quality lost into sinuous lines and feminine clothes.
With many projects in store, Erica today aims to affirm and elevate the identity of her collections. Naïve by Erica Iodice will be the prêt-a-porter line, the most accessible and basic style-wise, whereas Erica Iodice Milan will be the line with sartorial cuts designed for women who want to stand out every day.
The pursuit of perfection, quality tailoring, the much renowned Made in Italy: this is what guides Erica’s creations and what gives them their identity.